Research
There has been a substantial amount of independent research on the Phoneword industry conducted over the past 5 years.
The continuing trend has shown a marked increase in the awareness of PhoneWords and how to dial them as well as a preference to calling a PhoneWord or phone name rather than a number.
The Australian public has embraced the concept which is hardly surprising considering the fact that PhoneWords and phone names make life easier when it comes to contacting a company.
If you would like more detailed information on the research, please contact us and we will be happy to provide it.
Here is a snap shot of the main findings:
| Delivery | Increase |
| Word of mouth | 438% |
| Fridge magnets | 675% |
| Vehicle signage | 525% |
| Office signage | 1000% |
| Print ads | 600% |
| Outdoor ads | 1000% |
| TV ads | 700% |
Staggering numbers indeed! Compared to a phone number, a PhoneWord or phone name is far more effective as far as people remembering your point of contact.